CMO

Chief Marketing Officer Location: Manhattan, New York Reports to: CEO Employment Status: Full-time, exempt Travel: Approximately 35% depending on business needs, including travel across the United States and Canada and to Italy and Israel. Position Overview The Chief Marketing Officer is responsible for defining and leading INNOVA’s global marketing strategy and building the structure required to execute it effectively. The role has overall responsibility for the INNOVA brand, marketing strategy, creative direction, graphics, content, social media, websites, marketing materials, company presentations, events, and lead-generation activity. The CMO is expected to bring these areas together into one coordinated function that supports the Company’s commercial objectives and presents INNOVA consistently across every market and customer touchpoint. The Graphics and Design teams, the Director of Strategic Events, and any additional marketing resources will report to the CMO. The CMO will determine the appropriate structure of the department, identify where additional capabilities are required, and recruit or engage designers, marketers, agencies, and other resources as approved by the Company. Key Responsibilities Marketing Strategy and Commercial Alignment ● Develop and lead a global marketing strategy aligned with INNOVA’s growth plans, sales priorities, product strategy, and target markets. ● Translate the Company’s commercial objectives into clear marketing priorities, campaigns, budgets, timelines, and measurable outcomes. ● Work closely with the CEO and the Sales, Product, Engineering, Technical Services, and Operations teams to ensure marketing activity directly supports the needs of the business. ● Establish the reporting required to show how marketing investment contributes to qualified leads, sales opportunities, pipeline, market penetration, and revenue. ● Regularly assess the effectiveness of the Company’s marketing activity and redirect resources where results do not justify the investment. Brand Positioning and Brand Book ● Define INNOVA’s global brand position and ensure the market clearly understands who INNOVA is, what it offers, the problems its products solve, and what differentiates the Company. ● Develop and implement a complete brand book covering brand positioning, key messages, visual identity, tone of voice, terminology, product presentation, imagery, and design standards. ● Create a clear and unified brand language that can be used consistently across the United States, Canada, Italy, Israel, and any additional markets. ● Ensure the brand is applied consistently across websites, brochures, presentations, social media, events, showrooms, product launches, sales materials, and customer communications. ● Establish and oversee brand governance for INNOVA’s external representative firms, providing the approved messaging, templates, materials, training, and ongoing support they need to represent the Company effectively, while ensuring compliance with INNOVA’s brand standards across all markets. ● Establish a practical approval process so that external materials are accurate, current, and consistent without unnecessarily delaying execution. Brochures, Presentations and Company Templates ● Take ownership of the quality, structure, and consistency of INNOVA’s corporate and product brochures. ● Review the Company’s existing brochures and determine what must be updated, consolidated, rewritten, redesigned, or replaced. ● Develop brochures and other materials that explain INNOVA’s products and technical advantages clearly while maintaining a premium and design-led presentation. ● Review and improve the Company’s corporate, sales, product, and event presentations, including both their content and visual delivery. ● Develop professional, consistent templates for presentations, proposals, reports, product launches, case studies, event materials, and other recurring Company communications. ● Establish and maintain a controlled library of current, approved materials so that teams are not using outdated information or inconsistent templates. ● Coordinate with the appropriate technical and commercial teams to verify product claims, specifications, messaging, and supporting information before materials are released. Website and Digital Presence ● Lead the strategy, development, launch, and ongoing management of the INNOVA international website. ● Ensure the website provides a clear explanation of the Company, its products, its capabilities, and its global operations. ● Establish the appropriate structure for global and regional content while maintaining one consistent brand and message. ● Ensure website content remains accurate, current, and commercially relevant as products and markets develop. ● Improve website visibility, user experience, qualified traffic, lead capture, and conversion. ● Establish reporting on website performance and use the data to prioritize ongoing improvements. Social Media and Content ● Develop a clear social media and content strategy tied to the Company’s brand and commercial priorities. ● Establish and manage a complete content calendar covering social media posts, product content, campaigns, photography, video, Company news, events, customer stories, and thought leadership. ● Ensure that the team consistently plans, produces, approves, and publishes the required posts and supporting materials. ● Set clear standards for subject matter, messaging, design, frequency, and quality across each platform. ● Measure reach, engagement, qualified website traffic, inquiries, and other relevant outcomes rather than evaluating performance solely by the volume of content produced. Events and Trade Shows ● Lead the marketing strategy for trade shows, customer events, industry events, product launches, and Company activations. ● Work with the Director of Strategic Events and the relevant departments to determine which events the Company should participate in and why. ● Require each proposed event to have a defined business objective, target audience, budget, ownership, deliverables, and method for measuring results. ● Oversee the complete brand presentation for each event, including booth design, messaging, brochures, presentations, digital content, promotional materials, and customer experience. ● Coordinate with Sales to establish pre-event outreach, lead capture, ownership of follow-up, and post-event reporting. ● Measure event performance against agreed KPIs, including the quality of customer engagement, leads generated, pipeline created, cost, and return on investment. Campaigns and Sales Enablement ● Develop coordinated marketing campaigns supporting product launches, priority markets, customer acquisition, and Company growth. ● Ensure Sales has the presentations, brochures, case studies, proposal materials, digital assets, and product information needed to represent INNOVA effectively. ● Create a clear process for requesting, prioritizing, producing, approving, and updating sales and marketing materials. ● Work with Sales leadership to identify gaps in messaging or materials and address them based on commercial priority. ● Track campaign performance from initial engagement through qualified opportunity and, where possible, revenue contribution. Creative Leadership and Team Development ● Set the creative direction and quality standard for all marketing and brand work. ● Lead the Graphics and Design teams and ensure resources are assigned according to Company priorities. ● Provide clear briefs, direction, deadlines, and feedback, and ensure work is completed to the required standard. ● Review the existing team structure and determine what additional roles, skills, or external support are needed. ● Recruit and develop additional designers, marketing specialists, content resources, or other team members as approved. ● Manage external agencies and vendors where specialist expertise or additional capacity is required. ● Build clear processes that allow the department to manage multiple priorities without compromising quality, accuracy, or delivery. Budget, Reporting and Accountability ● Prepare and manage the annual marketing budget for approval by the Company. ● Establish KPIs for each major campaign, event, platform, and marketing investment before work begins. ● Provide the CEO with regular reporting on progress, spending, results, risks, and required decisions. ● Ensure marketing activity is completed within approved budgets and agreed timelines. ● Maintain clear accountability across the department and address gaps in performance or execution. Performance Objectives The CMO’s annual objectives and the applicable weight assigned to each objective will be confirmed in writing. The principal areas of measurement are expected to include: ● Development and Company wide implementation of a complete INNOVA brand book and unified brand standards. ● Lead the strategy, planning and execution of tradeshows and events, working across departments to deliver a cohesive, high quality event that supports the Company’s brand, customer engagement, and commercial objectives. ● Completion and improvement of priority corporate brochures, product brochures, presentations, and Company templates. ● Development, launch, and measurable performance of the INNOVA international website. ● Consistent delivery and measurable performance of the social media and content plan. ● Marketing generated qualified leads, sales opportunities, pipeline, and revenue contribution. ● Event selection, delivery, lead generation, follow-up, budget performance, and measurable ROI. ● Development of an effective marketing department, including the hiring and management of required resources. ● Completion of agreed marketing priorities within budget and required timelines.